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Care About Link Popularity?

by mehul vyas

In general, there's no need for the average site to obsess over link popularity. Yes, you'll want to keep it in mind, and yes you should make sure that your site is what I like to call "link-worthy." However, from my experience (and contrary to popular belief), link popularity constitutes only a portion of most search engines' ranking algorithms. Arguably, Google places more emphasis than most other engines on incoming links at this point in time. How much these actually boost a site's ranking is debatable and truly depends on the site. It also depends on the words that are placed in the anchor text. I have found that just a few highly relevant links with strong anchor text can go a long way towards link popularity for many sites.
For sites that want to take it to the next level and are trying to rank highly with extremely competitive keywords, it may be necessary to actively seek out links from other relevant Websites. This doesn't mean you should go out and create a whole bunch of domains yourself and link them all together because it sounds easier than getting others to link to you. (Yes, that trick has been tried before!) It simply means you should look for sites that are related to your site in some way, and see if they might be interested in promoting your site to their users.
Whatever you do, do not send automatically generated link requests to any site. Most Webmasters consider them a nuisance at best and sp@m at worst. Certainly, a personal email may be welcome, and it also doesn't hurt to pick up the phone and begin a dialogue with a potential link partner. Remember, very often these links from relevant sites will bring more traffic to your site than a high search engine ranking will bring.

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