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Is a Linking Campaign the Only Trend?

by Allyn Cutts

An appropriate linking strategy can improve the page rank for Google and the other search engines. But how can a search engine optimizer's inbound links be spidered and indexed by Google and the other search engines?

The important part in a successful linking strategy is that pages linked to highly ranked sites are a higher value than those with fewer links. Links from serious and higher ranked sites are increasing the value of their destination, improving its position, giving a higher placement in the results list.

Similar results can be obtained using any of the search engines with the same keywords or phrases. To improve the search engine position, the most often recommended solution is to make a linking campaign.

An inbound links method is a proven solution in the high ranking attempt of almost every search engine optimizer. Some inbound links may come from the sites that had added interesting articles about the main site's topics. If the keywords are used with a moderate frequency, keeping the article's content pleasant, attractive, and interesting; this kind of linking strategy can bring spectacular results.

But what about the reciprocal links? Are they really useful for this strategy? If a long list of reciprocal links exists, does the website have spectacular improved position on the results pages? After a few important experiments, it looks like the result is not as spectacular as the premises are.

Only a small part of the reciprocal links is considered valid by Google and the other search engines. The part applied to the page rank is not as important as the number of reciprocal links is, so this technique must be applied with measure and prudence.

Those thoughts are the results of my personal experience in a site's ranking. I used all the SEO possibilities I knew, but using inbound links was the most powerful tool to improve my web site ranking.

Every link added is ranking the site higher than linking every page individually. If the link also contains valuable keywords for the website content, the results are more promising. A linking strategy well done for each site containing single articles listed on small sites is bringing good results.

The page rank can also be improved by designing a sitemap. It is wise to have a page that links to all others to get every page spidered and indexed. It is not difficult to create a map page and link it from the site's home page. The results will be appreciable.

To begin linking your sites with other sites, you can start by joining a linking directory. This will help increase your page rank, but you must make sure people are linking back to you. Don't just add a bunch of links to your page and think you're done. You have to have your link reciprocated on the other person's site. To learn more about joining a linking directory, go to:

o http://www.MyLinkMachine.com

Article writing is also a good resource to help with your PR. By joining article directories, you can insert your link in your articles as well as the Resource Box. A great resource to submit your articles is:

o http://www.MyContentBuilder.com

If you are already familiar with submitting articles and you are looking for a faster and easier way to get them into all those directories, you may want to consider an automatic submitting software. To watch a video on how to accomplish this, go to:

o http://1trac.com/dt/t/Article_Submitter_Video.php

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