Field of Dreams: Getting a Homerun With Your Keywords By: Janet L. Hall "If you build it they will come," from the movie Field of Dreams has become a popular phrase among newbies to the Internet, uneducated web site owners, and those filled with dreams of getting rich quick. That phrase is far

Using Keywords in the Body: Put Them Here, Put Them There, Put Them Everywhere! By: Janet L. Hall The keywords you are using MUST be reflected in the page content, the BODY, of the web page you are trying to improve or build. There are many places you can, and should place your keywords

A Dynamite New Web-Based Reporting Service May be Just What You Need to Check Your Search Engine Rankings By Robin R. Nobles We all agree that it's important to check your search engine rankings periodically. After all, unless you monitor your rankings, you won't know when pages have slipped in

Search engines increasingly charge for inclusion, and press release distribution networks charge hundreds of dollars to distribute your news. But I've come up with a way to legitimately let other people shoulder the time or effort for your news to show up in search engines. The lightbulb went off

One of the standard elements of web page optimization is Keyword Density: up until very recently the ratio of keywords to rest of body text was generally deemed to be one of the most important factors employed by search engines to determine a web site's ranking. However, this basically linear