Referrals are an important part of any successful business. They're a great way to keep building your customer base, year after year, without having to go out and pay for advertising. Instead, you use the power of your current customers to help you continue to grow. Referrals really are 'golden'.

Which email are you more likely to read: one with your name on it or one without? Chances are, you will choose the former. Well, you are not alone. Statistics have shown that people are more than twice as likely to open and read an email that is personally addressed to them. But how can you benefit

If you're looking for low-cost ways to promote your business (and aren't we all?), I do hope you've considered publishing an e-mail newsletter, or "e-zine." I began my "AKB MarCom Tips" e-zine three years ago, when I'd just started my copywriting and marcom consulting business. I wanted an easy way