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The Virtue of No Sales Required Business Opportunities & the Vices of Networking

by martin hemphill

business development tactics; the disadvantages of direct sales for a network or mlm

Hi, this is Martin with Home Biz Professional News. What I have found generally to be true is, that people lack a reliable system for business development; and/or, they don't have the time nor skills necessary to build a network. Networking is unlike sales in one very important way - the principle of duplication must be inherent within the system or product that one sells. Duplication simply stated means a high degree of accessibility on the part of others to resell the system or product that you sold to them. Were you a salesman, you could simply collect the payment, provide the product, and be done with the transaction. And, although a networker is involved in the same activity, unlike salesmen, they are not divorced from the transaction after supplying the goods. The networker must be sure that the success of their affiliates is predetermined to follow a specific course of accessible activity upon the reception of the item sold. If on the other hand, duplication is not present, the networker will find that they have to continually replenish the affiliates whom fallout from their network downline. Research shows that 95% of the people whom seek to establish an internet business fail. To a very large degree this is due to lack of skills and the inability to devout the required effort to seeing the project through. Effective network marketing is ultimately a profession, requiring skills ranging from telemarketing and sales to research and teaching. And all in all, one can devout far more time than any one full time job over a years period becoming proficient at networking. And, even much more time toward becoming a master at building an internet based business. What is required is the ability to find the 5% of the people who have these skills already, such that once involved in your business they are independently running at a high level of performance with little or no support. Qualification is by and large a funny thing. You can quiz and puzzle over prospects at length and still not come up with a definite determination. What is needed is a performance test, and yet when you are a marketer making your opportunity available to others at their behest and convenience, and likewise dependent upon their purchase, you have little room for manueverability along these lines. Yet, there are a few basic rules you can follow: 1) If your business opportunity requires significant monetary and time investments upon the part of the consumer, then you are better off in the long run to deal only with customers who have an established record of networking success, rather than waste your energy trying to teach everybody and their brother the necessary marketing skills to make it worth their while. 2) If your lead base is limiting to the extent where you are unable to reach a population of skilled marketers adequately, then you need to add to your business opportunity portfolio one or more opportunities that are simple and easy, like: performance software, safelists or other advertising opps, and/or opportunities which do not require sales nor promotion to make money. Prospect for opportunities such as these in mass while keeping your primary business in reserve for that special somebody. 3) Use your simple and easy business opportunities as the qualification and performance test for prospects regarding your primary business, and work only with those people who prove to you that they too can be successful network marketers. Work smart, not hard. Leverage always! Martin H.


About the Author


Martin Hemphill is the co operator of Home Biz Professional News, providing performance training, resources, and information for small business development.