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How to Create Sizzling Speech and Book Titles

by Sandra Schrift

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TITLE: How to Create Sizzling Speech and Book Titles
AUTHOR: Sandra Schrift
CONTACT: sandra@schrift.com
COPYRIGHT: ©2006 by Sandra Schrift. All rights reserved
Format: 60 Characters per line
Article URL:
http://www.schrift.com/article_sizzlingspeech.htm
Article Autoresponder: article-004@schrift.com
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How to Create Sizzling Speech and Book Titles

Do you know the name of the book that was written
in 1937 and outsold every book except the Bible? It
was How to Win Friends and Influence People. This
is a great title that is timeless because it focuses
on two benefits that most of us want all the time:
winning friends and influencing people.
Another example: What's Holding you Back? Thirty
days to Having the Courage and Confidence to Do What
You Want, Meet Whom You Want, and Go Where You Want
by Sam Horn. The benefits are: having courage and
confidence to meet and go where you want.

Five ways to design your speech and/or best-selling
book titles:

1. Use alliteration [the same letter starts successive words]
Monday Morning Mindfulness
Living Your Life
Sense and Sensibility

2. Ask a question
Are You Getting the Love You Want?
Does Everything Get Better After Fifty?
Have You Hugged Your Kids Today?

3. Write a Rhyme
Niche and Get Rich
The Cat in the Hat
Be Funny and Make Money

4. Use words such as "How", "Secret", "Power"
How to Succeed in the Speaking Business
How to Write a Novel in 100 days or Less
The World's Best Known Marketing Secret
The Power of Now

5. The Rule of Three
Monday Morning Mindfulness
No Honor, No Guts, No Glory
Shake, Rattle and Roll

Tell me a Story After you craft your sizzling speech
title, you then need to tell stories to your audience
so that you grab and hold their attention. As an
engaging speaker, you will want to relate your story
to your content. Your own personal stories will make
your content very vivid and interesting.

Screenwriter, Robert McKee says, Stories are the
creative conversion of life itself into a more powerful,
clearer, more meaningful experience. They are the
currency of human contact. Most of us delineate our
thoughts visually, so use very descriptive words to
help the audience see what they hear from you.

Use coaching stories that relate to the needs and
interests of your audience. For example, if you are
trying to enroll small business clients, tell exciting
stories about how your satisfied clients benefited from
your coaching sessions.

It's okay to be funny. If you think funny thoughts, you
will live and relive your story as you tell your story.
It is best to be in the now. Your words need to create
an image in the audience's mind so that they will
remember your story.

When telling your stories, be dramatic, maintain eye
contact, use theatrical gestures, vary your tone and
above all...Be a Model of Excellence!

New! Do you want to learn how to give a compelling speech?
Would you like to know what sets leaders apart? Are you ready
to prepare a speech that hits your audience's hot buttons?
Now you can. Buy the audio CD (available as an MP3 download).
"POWER PRESENTATIONS FOR PROFESSIONALS" at
http://www.schrift.com/Power_Presentations_for_Professionals/

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