HOW TO SELL YOUR OWN BUSINESS
by Dave Kauppi
HOW TO SELL YOUR OWN BUSINESS
By David M. Kauppi, CBI, President Mid Market Capital
Not Recommended for Companies with Sales Greater than $1 Million
BEFORE YOU START: RECOMMENDED READING - FROM THIS WEB SITE
THE TEN COMMANDMENTS OF SELLING MY PRIVATELY HELD BUSINESS SELLING YOUR BUSINESS TEN STEPS TO MAXIMIZE VALUE
1. Have an idea what your company is worth. The most common rule of thumb is that buyers usually pay a multiple of EBITDA. The normal range is a selling price between 3 and 5 times EBITDA. There are exceptions to this rule, but if you have a main street business, you generally fall in that range. If you are a member of an industry association, they may be helpful to you in identifying industry multiples or resources that can help you determine a selling price range. You can also go to http://www.bizbuysell.com/ and get a simple Business Sale Transactions Comparables Report for $39.
2. Create a blind profile. An example can be found at http://www.midmarkcap.com/Documents/Listing/PROFILE_TRADESHOW-EXH-BLDR_MMC.pdf. It is designed to communicate the key points about your acquisition opportunity without giving away your company's identity.
3. Have a Confidentiality Agreement or a Non Disclosure Agreement executed if a potential buyer shows interest in your company. A copy of ours is attached for your reference.
4. Create a database of Target Acquisition Prospects. You may already know the most likely buyers, but those most likely buyers may also do damage to your business if they determine you are for sale. Your industry or trade associations and trade publications will be helpful. If you want to expand to those potential buyers to a greater universe, I recommend creating a database using a service like INFO USA. You can do a search by location, company size, SIC Code and other criteria to arrive at your selection criteria. There is a charge for this service on a charge for each company you select, and you have to subscribe and do the search yourself.
INFO USA ph 888 695-3237 www.Directoriesusa.com
5. I personally like to call the prospects because sending a mailing is very ineffective these days. Once I get the CEO on the phone, I try to get their interest with a 30 second elevator speech. If he/she is interested, I ask for the email address and email a copy of the Blind Profile and the Confidentiality Agreement and request its execution and return via fax before any more information is exchanged.
6. Post your business on some business for sale web sites. For $69 you can post your business for sale on http://www.bizbuysell.com/ Mid Market Capital is a member of the Midwest Business Brokers Association and The International Business Brokers Association. We would be happy to sponsor your posting on those sites. That will get you exposure to a very large audience of buyers.
7. Have the last three years tax returns that reflect the company's performance available. Create an Executive Summary for potential buyers. A sample Table of Contents is below:
§ OVERVIEW
§ STOCKHOLDERS' MOTIVATIONS
§ GROWTH HIGHLIGHTS
§ BUSINESS SUMMARY
§ MANAGEMENT ORGANIZATION
§ KEY EMPLOYEES
§ CRITICAL COMPANY MILESTONES
§ FAQ's AND ADDITIONAL DETAILS
§ EBITDA ANALYSIS (000's)
§ MARKET BALANCE SHEET
8. After Confidentiality Agreements are executed and you have provided the Executive Summary or whatever information the buyer has requested, you should arrange a buyer visit to further explore the acquisition potential.
9. If they are interested push for a Qualified Letter of Intent (LOI) or Term Sheet. This basically lays out the transaction economics prior to due diligence. The basic concept is that if I (the buyer) can validate what you have told me about your business and find no negative surprises, these are the terms of my purchase offer. It is a non-binding letter and is used to move the process forward. The buyer will normally ask you to stop talking with other buyers if you accept his LOI. He wants to know that if he is going to invest his resources in due diligence, you are not going to shop his number to other buyers.
10. Try to limit the period of due diligence to no more than 30 days. If the buyer finds unexpected issues, they will usually try to adjust their offer downward. It is just part of the process. Just make sure you reveal any warts before he finds them in due diligence.
11. Once that is completed, the buyer's attorney will draw up Definitive Purchase Agreements and submit them to you. Do not attempt to complete this process without an attorney. You need their help to make sure you understand the contracts and to make sure you are reasonably protected. Do not, I repeat, do not attempt to renegotiate the economics of the deal at this point. It will blow up. You are only dealing with legal issues at this point.
12. Cash Your Check (do not be surprised if you are asked to carry some portion of the purchase price as a seller note). Over half of all business sales involve some form of seller financing. The smaller the company, the higher the percentage. Go to your island and drink your umbrella drinks. Good Luck.
Dave Kauppi is a Merger Acquisition Advisor with Mid Market Capital, Inc. MMC is a business broker firm focused on middle market corporate clients. We provide M&A and divestiture, succession planning, and valuations. Dave is a Certified Business Intermediary (CBI), a licensed business broker, a Certified Estate Advisor (CEA) and a member of IBBA and the MBBI. Contact (630) 325-0123, davekauppi@midmarkcap.com or www.midmarkcap.com
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