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Marine Web Services Expands Distribution Network, Driving More Leads to Dealers
by Courtney Redd
- Marine Web Services, a recently established business within Trader Publishing Company's Vehicle Web Services division, has expanded its industry-leading classified ad network across eight additional marine classifieds sites including Boats.com, iBoats.com and BoatTraderOnline.com. This exclusive service increases exposure to dealers' inventory through automated distribution to credible classifieds sites, driving leads back to the dealership. Already a robust network, the additional classifieds sites enhance the marine niche and provide a more targeted audience for dealers' inventory.
"We know that dealers are busy now," states Danielle Kerner, General Manager of Marine Web Services, "but potential boat buyers who are searching online today are likely to purchase within three months. Our expansive data distribution network provides more exposure to dealers' inventory now, so they have more opportunity to reach those buyers within the purchase timeframe."
With a stronger focus on marine-specific classifieds sites, the most recently added distribution channels include such industry leaders as iBoats.com, Boats.com, BoatTraderOnline.com, YachtTraderOnline.com, BoatCrazy.com, IndustryTrader.com, InternetBoats.com, and BoatNationUSA.com.
Marine Web Services is dedicated to developing a quality suite of products that drives the marine dealership forward. "The foundation of this product is a revolutionary process that requires the dealer to enter his inventory only once," states Rick Murchake, Vice President of Vehicle Web Services. "Dealers' inventory is automatically distributed throughout our network, creating a highway that leads straight to your parking lot."
For more information about Marine Web Services' lead generation network and online business solution, please visit www.boattws.com.
About Marine Web Services
Marine Web Services, a division of Trader Publishing Company, launched in 2005 with a dedicated focus on providing solutions and resources for marine dealers. Backed by the leader in online classifieds, Marine Web Services provides a comprehensive answer to the question, "How do we increase sales?" Through an online showroom, robust lead generation network and user-friendly lead management system, the results are clear. All of these products and services are designed to deliver maximum exposure and maximum sales for marine dealers.
About Trader Publishing Company
Formed in 1991, Trader Publishing Company is the nation's leading publisher of specialty classified advertising publications, including over 750 paid and free magazines such as For Rent, Auto Mart and The Employment Guide. Dedicated to satisfying consumer demand for efficient targeted advertising, these magazines are complemented by Trader's over 40 market leading Internet sites (TraderOnline.com, ForRent.com, Homes.com), each designed to serve a specific category like the specialty vehicle, apartment rental, homes for sale, and employment segments. It also provides website hosting services for over 12,000 real estate agents, car dealers, and other specialty vehicle businesses. With over 335,000 outlets, it boasts the largest paid and free distribution publication network across the U.S.; and it operates 11 regional printing plants. Trader's over 10,000 employees serve its customers through offices in most major cities in 47 states.
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