Customer Service Is the Key In Sales
by Leslie Johnston
Many companies today have lost the key to success in the sales industry, customer service. Often times you will hear people speaking about the good old days when customers use to be priority, not our bottom line. Customer service is where our focus needs to be for success in the sales industry.
What is customer service? It is the assurance that our customers are satisfied. The terms and conditions may vary from customer to customer. One customer may view customer service as you always being readily available with all the answers, another may view it as quality and efficiency in service, while another may view it as the flexibility the company may have.
While this may vary from person to person, we need to get to know our customers and find out what their priorities are and treat them accordingly. All customer service is, Is Doing Exactly What You Said You Would Do. So why therefore does no one do this?
Responsibility -Taking responsibility for others action is also an important part of customer service. If you are dealing with a situation where things did not go well on the company's end, go ahead and apologize for it even though it may not be your fault. They don't care whose fault it is as long as they are being taken care of. You treating them as an individual and not just another number will guarantee you many positive word of mouth referrals.
Compensate -Another good idea is to look into a few products that will not cost the company a lot of money but, that you may be able to deliver to the clients to compensate them for these mistakes.
Honesty - Great key to customer service is honesty. Don't lie to your customers/clients, be honest at all times. If they ask a question and you don't know the answer, just say so. Then if it is something that they need to know, let them know you will find out the information for them. I have found in the past by doing that, I got a lot of respect from my clients and I know you will too. They respect your honesty, and no one can be expected to know everything. By honesty I also mean, don't tell a customer you are going to do something and don't follow through, this is a form of lying.
Get personal with customers - Call customers by their name, personalize the conversation, let them know that they are important to you, and you are trying to help them. We need to get to know our customers on a personal note, and find out what their priorities are and treat them accordingly. As I said earlier customer service to each person may vary, so it is our job to find out what it is our customers' value in service.
Keep It Simple & Sincere - Another familiar technique used is the KISS syndrome, they tell you to keep it simple stupid. If I was the client I would like to know as much information about the product as possible before I actually make a purchase. In actuality KISS is to Keep It Simple and Sincere. Never treat your customers/clients as they are stupid. Always treat them with the utmost respect, honesty, and total sincerity that they deserve. Remember - People Don't Care How Much You Know As Long As They Know You Care.
You reap what you sow is a very true statement.
It's all really very simple. All you have to do is to treat your customers/clients exactly the same way you would want to be treated.
To help you on the road to success go now to www.thehandsontrainingsystem.com. And enroll for my Free 5 part training course.
Yours in Success
Leslie Johnston
He is a very entertaining and dynamic speaker and as a sales trainer he is truly awesome and highly motivational. Since the mid Seventies he has conducted hundreds of seminars and training courses during that time
He has now retired from selling but keeps extremely active speaking and teaching others how to sell
All of the sales training that he received in his early days he reckoned that some thing was missing and it was all what he calls "Product Bashing" and then spent the next 5 years studying and experimenting on how to "Problem Solve " and his sales figures went through the roof
Follow what he teaches you to do and just watch your income GROW
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