When you mention 'public relations' most people think about certain channels of communication: particularly editorial publicity, sponsorships and 'launch events' for new products. When you mention 'public relations' most people think about certain channels of communication: particularly editorial

There are three ways that marketers traditionally think about market leadership. There are three ways that marketers traditionally think about market leadership. These are: • Market share (volume) • Market share (value) • Profitability So if you have the largest market share by volume, you can claim

Today's consumers are more cynical and less likely to fall for hype. If you're a business writer, Sonali has a few tips for writing more effective sales copy. What's Out? What's In? : Changing Trends in Consumer Communication Copyright Sonali Raval, http://www.writeratwork.com The times - they are

An article about E-mail and it's overuse in the corporate world. Fun, but on the money! There's a new game out there, made especially for corporate employees. It's called, "The E-mail Game." Now pay attention because the rules can be a bit cumbersome. The object is, to see how many E-mail you can