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Susan Friedmann

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.


Articles by Susan Friedmann:

  •   10 Tips For Bringing Your Event To Life
  •   10 Tips to Use Giveaways Effectively
  •   17 Tips for Bringing Your Event to Life
  •   30 Tips for Keeping Meeting Expenses to a Minimum
  •   7 Strategies for Handling Last Minute Meetings
  •   At Your Service: The Ten Commandments of Great Customer Service!
  •   Building Brand Awareness Through Tradeshows
  •   Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
  •   Cutting Down Your Trade Show Budget
  •   Determining Visitor Types
  •   Five Marketing Nightmares and How to Prevent Them
  •   Making a Hit with Your Marketing Campaign
  •   Marketing Your Shows the 4 C's Way
  •   Seven Ways To Put Show Biz Into Your Tradeshow
  •   Ten Secrets of Super Successful Meeting Planners
  •   The A-Z of Exhibiting Overseas
  •   The Power of Buzz
  •   To Meet or Not to Meet…What are the Questions?
  •   Useful Tips for Evaluating Your Meeting Venue Options
  •   Using the Media Effectively
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