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Rusty Cawley

Rusty Cawley is a 20-year veteran journalist who now coaches executives, entrepreneurs and professionals about news strategy. For your free copy of the new PDF ebook “PR Rainmaker: Three Simple Rules for Using the News Media to Attract New Customers and Clients,” visit www.prrainmaker.com.

Articles by Rusty Cawley:

  •   Always Have a Plan B
  •   Become an Expert and Attract More Customers
  •   Create a Powerful PR ‘Fact Sheet' in Just Four Steps
  •   Five Steps to Precision in Publicity
  •   Five Steps to Precision with Publicity
  •   Four Secrets to Energizing Your News Story
  •   Get Inside the Mind of the News Reporter
  •   Get Maximum Impact from News Coverage
  •   Help Reporters to See the News in Your Story
  •   Help the News Media to Tell Your Story
  •   How to Become Invaluable to the News Media
  •   How to Get Famous Fast
  •   How to Get Reporters to Chase Your News Story
  •   How to Keep Your PR Campaign from Falling Flat
  •   How to Sell Your News to a Reporter
  •   How to Sell Your News to Reporters
  •   How to Write an Attention-Grabbing Op-Ed in Five Steps
  •   In PR, Always Have a Plan B
  •   Let the News Media Typecast You
  •   Let Yourself Be Typecast
  •   Put Muscle on Your News Proposal
  •   Seven Ways to Get Maximum Impact from Your Publicity
  •   Solve a Reporter's Six Basic Problems
  •   Spoonfeed Your News to the Media
  •   Tailor Your Story and Make News
  •   The PR Rainmaker Always Has a Plan B
  •   The Secret Ingredient of News Coverage
  •   The Two Cards You Need to Win at PR
  •   Three Ways to Help Reporters See Your Story as News
  •   To Make News, Become Newsworthy
  •   To Make News, Solve a Reporter's Six Basic Problems
  •   To Make the News, Become Newsworthy
  •   To Maximize Your PR, Get in 'the Rolodex'
  •   Two Cards You Must Have to Win at PR
  •   Two Questions You Must Answer to Make News
  •   Use PR to Change Your Customers
  •   Want to Play Hardball with the News Media?
  •   Why Making News is Better Than Just ‘Making the News'
  •   Why Reporters Like 'Bad' News
  •   Write News Proposals, Not Press Releases