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Marcia Yudkin

Marcia Yudkin (marcia@yudkin.com) is the author of 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover and other books on business communication. She mentors business owners through www.MarketingForMore.com and mentors organizational marketing managers through www.MentorForMarketing.com. Sign up for her free weekly newsletter on creative marketing at www.yudkin.com/marksynd.htm.

Articles by Marcia Yudkin:

  •   Brand Equity - Worth Safeguarding
  •   Building Your Online Fan Club
  •   Catering to Beginners, Enthusiasts and Geeks
  •   Clone Your Best Customers
  •   Creating a Reputation
  •   Find Your Easy-start Niche and Launch Your Professional Practice With a Bang
  •   Get Paid in Multiple Ways for Your Expertise
  •   Getting New Business Fast
  •   Giveaways That Gratify You, Too
  •   Guarantees with Oomph
  •   Jargon: Handle with Care
  •   Like Links? Begin With Top-notch Content
  •   Merchandising on the Web and Off
  •   Nearly Everyone Uses It, and So What?
  •   New Product? Give It Nine Lives
  •   Offers that Turn Lookers into Buyers
  •   Online Press Rooms Save the Media Time and Frustration
  •   Optimizing a Press Release for Search Engines
  •   Passive Income from Booklets and Special Reports
  •   Phone Pitches Can Pay Off
  •   Publicity Stunts Still Earn Attention
  •   Remember, It's the WORLD Wide Web!
  •   Route to a Publicity Bonanza
  •   Sensational Sales Letters Still Sell
  •   Setting Out Bait Online
  •   Setting Up a Toll Gate for Content
  •   Should You Publish in Print or Electronic Format - or Both?
  •   Six Steps to Internet Age Free Publicity
  •   Stronger, Clearer Testimonial Letters Sell Better
  •   Testimonials and Letters to the Editor
  •   The Anatomy of Hype
  •   The Do-It-Yourself Sales Letter Makeover
  •   The Five Most Commonly Encountered, Off-putting E-commerce Errors
  •   Those Telltale Typos
  •   Tips are Perennially Tempting
  •   Understanding Niche Publicity
  •   Wrapping Up Profits with a Package Deal
  •   You Too Can Create Newsworthy Research
  •   Your Personal Trademark