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Joy Gendusa

Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc. Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2008 revenues close to $19,000,000. Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania (www.PostcardMania.com), employs over 160 people and prints 4 million and mails 2 million postcards representing 35,000-plus customers in over 350 industries each week. Download the first three chapters of Joy’s book "The Ultimate Postcard Marketing Success Manual" here: (www.PostcardMarketingSuccessManual.com)

Articles by Joy Gendusa:

  •   2 Step Marketing
  •   6 Things I Know About Postcards That You Don't
  •   An Internet Marketing Strategy that Works
  •   Basic Marketing Dope
  •   Business Goal Setting and Then Following Through
  •   Business Marketing Strategy
  •   Comprehensive Marketing Details Not Found in Beginner Books
  •   Direct Mail - Don't Assume, Just Test and Track
  •   Direct Mail - Not What it Used to Be
  •   Direct Mail Marketing - Can it Really Pay Off? Step 1: Researching Your Target Market
  •   Direct Mail Marketing - Can it Really Pay Off? Step 3: Do you know the Correct Estimation of Effort?
  •   Direct Mail Marketing -Can it Really Pay Off? Step 2: How to design a direct mail piece that pulls.
  •   Direct Mail Marketing Done Correctly, Cannot Fail
  •   Direct Mail Versus Junk Mail - What's the Difference?
  •   Does Your Marketing Plan Need Changing?
  •   Effective List Management Can Save You Big
  •   Find the Goldmine Within Your Business
  •   Franchisees: Tired of Wasting Your Marketing Dollars?
  •   Good Marketing Pays for Itself
  •   How to Get Your Staff to Bend Over Backwards for You No Matter What
  •   Increase New Customer Traffic to Your Business
  •   Internet Marketing with Postcards
  •   Mailing Lists - Keeping it Simple
  •   Make Your Mailing a Home Run, Not a Strike Out!
  •   Marketing - Like a Game of Chess
  •   Marketing Basics Top CEO's Still Don't Know-If They'll Admit It!
  •   Marketing Hat for Graphic Designers or Wannabe's
  •   Marry Your Marketing Plan
  •   Mind Over Marketing Matter
  •   More Marketing Dope
  •   Postcard Marketing Done Right
  •   Postcards - Picture Perfect Promotion
  •   Postcards Versus Catalogues
  •   Raise Your Income!
  •   Rising Postal Rates? Don't Cut Down the Direct Mail
  •   Rules of Thumb for Marketing to Your Past Customers
  •   Specialized Mailing Lists Make All the Difference
  •   Starting Small Business Promotional Campaigns
  •   Stay in Touch with Leads and Get More Closes
  •   The Importance of a Marketing Plan
  •   There's More to Marketing ROI (return on investment) than Meets the Eye
  •   What the Heck is a Campaign and Why Do I Need to Do One?