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Allan Katz

Allan Katz is Editor of the ToBeCoached.com web site and To Be Coached Newsletter. He is a 21 year veteran retail loyalty marketing coach and the author of the book, "The Complete Guide to Retail Loyalty Marketing."

Articles by Allan Katz:

  •   Employee Expectations Key To Customer Retention in Today's Workplace
  •   The 4-Step Formula for Writing Sales Letters That Get Results